Inhumane working conditions, toxic chemicals in wastewater, and exploited workers. Ever since the Netflix documentary "The True Cost," we’ve felt really guilty buying fast fashion. But do we really pay attention when we buy new clothes?
If not, why not? Because there are now many innovative, cool brands—including some from Switzerland. We’re featuring a small selection of our favorite brands here.
WE ARE ZRCL
The central Swiss label WE ARE ZRCL for "We are Circle," focuses on basics, and offers streetwear that is fairly, ecologically, and CO2-neutrally produced. Each garment is assigned a number so customers can track the entire production cycle online. ZRCL is available online or in selected stores.
NIKIN
NIKIN’s self-stated goal: to make fair and sustainable fashion accessible to everyone. This fashion label from Lenzburg was founded in 2016 by two guys, and works to stop global deforestation with its "Tree by Tree" approach. For every product sold, a tree is planted. In addition, NIKIN places great importance on eco-friendly and fair production.
erfolg
The label erfolg, which has been on the market for over 20 years, focuses on bsustainable design, social business ethics, and Swiss knitting culture, and manufactures all its garments in Switzerland. Current pieces from erfolg are available in various stores in Basel, Zurich, Bern, Lucerne, and at the production site in Bichelsee TG.
TGIFW
The Swiss label TGIFW (Thank God It's Fair Wear) was founded in 2014. The two entrepreneurs Carmen and Tashi Lama offer designer fashion that is made with care and fair pay in small workshops in Nepal. TGIFW positions itself as a label for confident people who love themselves, life, and feel connected to the world. The minimalist design with clean lines is created by young Swiss designers.
PURA clothing
Founder Sara Zbinden sums it up in one sentence: "PURA is Spanish and means pure. Pure fabrics and a clear conscience—this is what PURA clothing stands for." It is designed in Switzerland and handmade in Italy, using only the softest, most beautiful, highest-quality Italian fabrics. In addition to swimwear (for her and him), activewear is also available in its own online shop, each made in small batches to avoid overproduction.
etris
"The art of slow fashion" is the motto at etris. The garments are fully designed and produced in Switzerland. The highest value is placed on top-tier quality, contemporary design, and materials from verifiably fair and sustainable sources. And if a size is temporarily unavailable in its webshop, or if custom-made is desired, the design is produced exclusively for you.
The bluu Laundry Detergent Sheets are suitable for all types of textiles, including wool, silk or cashmere, making them the perfect laundry detergent for garments crafted from sustainable, alternative, and high-quality fabrics.
