Our mission.

Our mission is to change the way we do our laundry. With our contemporary product, we give everyone the opportunity to wash in a more environmentally friendly and at the same time simpler and more practical way.

Sustainability and convenience should not mean a compromise!

Good for the environment.

Think of our blue planet when washing. Our sustainable washing strips are 20x lighter than conventional detergents and therefore cause 95% less CO2 emissions during transport. bluu is an eco-friendly detergent and free from microplastics, preservatives or bleach and is 100% biodegradable. Our packaging is 100% recyclable. Makes a 100% clear conscience.

So easy.

Ultra-concentrated, but wonderfully uncomplicated. You can now wash all your clothes with a washing strip, save space at home and also the tedious lugging of heavy detergent containers. And if you run out of strips, you can easily order more online.


We see ourselves as part of a movement that wants to change the world and life positively with smart products. That's why part of our proceeds goes to "Viva con Agua" - who are committed to clean drinking water for everyone: Water is a human right!