Our mission.

Our mission is to change the way we do our laundry. With our contemporary product, we give everyone the opportunity to wash in a more environmentally friendly, simple and practical way.

Sustainability and convenience should not mean compromise!

Good for the environment.

Think about our blue planet when you wash. Our sustainable washing strips are 20x lighter than conventional detergent and therefore cause 95% less CO2 emissions during transportation. bluu is an environmentally friendly detergent and free from microplastics, preservatives or bleach and is 100% biodegradable. Our packaging is 100% recyclable. Makes for a 100% clear conscience.

It's that simple.

Ultra-concentrated, but wonderfully uncomplicated. From now on, you can wash all your clothes with one laundry strip, saving you space at home and the hassle of lugging around heavy detergent containers. And if you run out of strips, you can simply order supplies online.

Help us!

We see ourselves as part of a movement that wants to make a positive change to the world and to life with smart products. That's why part of our proceeds go to "Viva con Agua" - which campaigns for clean drinking water for everyone: Water is a Human Right!

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