Sustainable Swiss fashion brands - our favourites

Inhumane conditions, toxic chemicals in the waste water and exploited employees. At least since the Netflix documentary "The True Cost" we have a really bad conscience when we buy fast fashion. But do we really pay attention to this when we buy new clothes?

If not, why not? Because there are now numerous innovative and cool brands - also from Switzerland. Here we present a small selection of our favorite brands.


The Central Swiss label WE ARE ZRCL for "We are Circle" focuses on basics and offers streetwear that is produced fairly, ecologically and CO2-neutrally. Each garment is given a number so that the customer can trace the entire production cycle online. ZRCL is available online or in selected stores.

Young man looking at camera, forest on background


NIKIN's self-declared goal: to make fair and sustainable fashion accessible to everyone. The fashion label from Lenzburg was founded in 2016 by two boys and counteracts global deforestation with the "Tree by Tree" approach. A tree is planted for every product sold. In addition, NIKIN attaches great importance to environmentally friendly and fair production.


The label has been on the market for more than 20 years and relies on consistent design, social business ethics and Swiss knitting culture and manufactures all of its garments in Switzerland. The current pieces from erfolg are available in various stores in Basel, Zurich, Bern, Lucerne and at the production site in Bichelsee TG.


The Swiss label TGIFW (Thank God It's Fair Wear) was founded in 2014. The two entrepreneurs Carmen and Tashi Lama offer designer fashion that is paid fairly in small businesses in Nepal and made with a lot of love. TGIFW sees itself as a label for self-confident people who love themselves and life and feel connected to the world. The minimalist design with clear lines is created by young Swiss designers.

Woman in bikini top

PURA clothing

The founder Sara Zbinden sums it up in one sentence: "PURA is Spanish and means pure. Pure fabrics and a clear conscience, that's what PURA clothing stands for." It is designed in Switzerland and handcrafted in Italy. Only the softest, most beautiful and highest quality Italian fabrics are used. In addition to swimwear (for him and her), you can also buy activewear in our own online shop. Each in a small edition, so that overproduction can be avoided.


"The art of slow fashion" is the motto at etris. The clothes are designed and produced entirely in Switzerland. Great importance is attached to first-class quality, contemporary design and materials from verifiably fair and sustainable sources. And if a size isn't available in your own web shop, or you even want a made-to-measure product, then the model will be produced exclusively for you.

The bluu washing strips are suitable for all kinds of textiles, including wool, silk or cashmere, and are therefore also the perfect detergent for clothing made from sustainable and high-quality alternative materials.

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